Orange Paper Aura Network

NFT sector

The world of NFTs (Non-Fungible Tokens) is gaining immense popularity in recent years, with more and more people investing in digital art, collectibles, and other unique assets through blockchain technology. However, despite its growing popularity, NFTs are still in the early stages of mass adoption. One significant barrier to entry for many potential users is the lack of a user-friendly and efficient user experience (UX) in the NFT market.

Did you know 88% of online consumers are less likely to return to a website after a bad experience?

Good UX : The secret recipe?

Good UX design aims to create an intuitive and seamless user journey that leads to achieving the user’s goals with minimal effort and frustration. This means ensuring that the webpage or app is visually appealing, user-friendly, and provides meaningful and relevant content or functionality to the user. In the context of the NFT market, good UX design can play a crucial role in bringing mass adoption by making it easier for people to navigate, discover, and invest in NFTs. The current process of purchasing NFTs involves several complicated steps, including creating a digital wallet, connecting it to a crypto exchange, transferring funds, and navigating through various marketplaces. For the uninitiated, this process can be overwhelming and can turn them off from investing in NFTs. A well-designed user interface can simplify this process and guide the user through the steps, making it easier for them to buy and sell NFTs. Also, with thousands of NFTs being created every day, it can be challenging for users to discover the ones that interest them. A well-designed interface can help users discover new NFTs based on their preferences, such as artist, genre, or popularity, making it easier for them to invest. In addition to that, creating a sense of community is essential for the long-term success of any product or service, and the NFT market is no exception. A well-designed interface can help users connect with other NFT enthusiasts, share their collections, and participate in NFT-related events and activities. This can help create a sense of belonging a sense of loyalty among NFT users, which can help drive long-term adoption.

Aura Network approach

Aura Network’s innovative approach and focus on NFTs make it the ideal project to achieve the mission of bringing mass adoption to the NFT industry. Aura Network is a layer-1 blockchain built on Cosmos that aims to expand the use of NFTs across various industries. The platform is designed to be the main destination for minting, buying, selling NFTs. As the popularity of NFTs continues to grow, the high volume of transactions during the minting process can cause congestion on the network, leading to increased fees and slower transaction times. This is especially true on blockchains like Ethereum or Solana, which have a monolithic approach. Aura Network offers a solution to this problem with its dedicated blockchain that is optimized for NFT use cases. The platform is optimized for NFT use cases and focuses on helping brands or game creators tokenize their digital assets. Aura Network offers a secure and efficient way to mint NFTs, which can be a challenge on other blockchain platforms. The Aura platform also will offers a range of tools and features to help users evaluate the value of their NFTs, and to monitor their performance over time.

Our perspective

As the NFT industry is still in its early stages of growth, we anticipate that the first real use-case for NFTs will trigger a surge in growth across all platforms. We believe that Aura Network is strategically positioned to take advantage of this opportunity and emerge as a leader in the NFT space.